15 essential questions to answer before starting your website project. Avoid costly mistakes and delays.
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Define what you want your website to achieve - more leads, sales, credibility, or customer service.
Identify exactly who you're building the website for and what they need from it.
Map out pages, content types, and who's responsible for creating it all.
List must-have features, nice-to-haves, and integrations with other systems.
Set realistic expectations for investment and launch date milestones.
Define how you'll measure whether the website is achieving its goals.